Scroll Story

This Scroll Story project was designed and developed using Figma, a digital design platform that allowed me to map out the full user experience and bring the website to life through interactive prototyping. Within Figma, I was able to design the layout, structure the flow of the scroll experience, and simulate how users would move through each section of the site. The goal of the project was to create an easy-to-read, visually engaging, and interactive website centered on a social issue. I focused on communicating the impact of fast fashion to a specific target audience, Gen Z, through an intuitive and immersive scrolling experience.